Privacy Policy

1. Introduction & Scope

At Diasparx, your privacy is treated with the same care and discretion we bring to every piece in our collection. This Privacy Policy explains how Diasparx ("Diasparx," "we," "us," or "our") collects, uses, discloses, and safeguards information about you when you visit our boutiques, shop our website, contact our client services team, or otherwise interact with us.

Diasparx does not sell or trade your personal information to third parties for their own marketing purposes. Where the purchase or consignment of pre-owned jewelry is involved, we may be legally required to report certain transaction details to local law enforcement or regulatory authorities, and we will comply with those obligations.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree with the terms herein, please do not use our site or services.

2. Information We Collect

We collect information from you when you register on our site, place an order, enter a contest or sweepstakes, respond to a survey or communication, book an appointment, or otherwise participate in a site or boutique feature.

a. Personal Information

When ordering, registering, or booking with us, we may collect your name, email address, mailing and billing address, telephone number, date of birth, payment card information, and any other information you choose to share with us. You may browse our website anonymously without providing this information. We also collect information about gift recipients, such as name and delivery address, solely to fulfill your gift purchase; this information is never used for marketing purposes.

b. Point of Sale Data

When you make a purchase in one of our boutiques or through our website, we collect Point of Sale data including items purchased, transaction amount, date and location of purchase, payment method (tokenized and encrypted by our payment processor), returns and exchanges, and repair or custom order history.

c. eCommerce Data

We collect information about how you browse and shop with us online, including pages viewed, items added to your cart or wishlist, search queries, referring and exit pages, account preferences, and saved sizing or engraving details.

d. CRM Data

To provide personalized client service, we maintain customer relationship management records that may include your purchase history, style and gemstone preferences, private appointment history, communications with our client services and styling teams, and support ticket records.

e. Device & Technical Data

We automatically collect certain technical information when you visit our website, including your IP address, browser type and version, device identifiers, operating system, referring URLs, and information gathered through cookies and similar technologies described in Section 6.

f. Location Data

We may collect location information, including the boutiques you visit, the delivery or shipping addresses you provide, and, with your permission, geolocation data from your device to help you find nearby boutiques or receive location-based services.

3. How We Use Your Information

We may use the information we collect from you when you register, purchase, enter a promotion, respond to a survey, browse our website, or use other site or boutique features, in the following ways:

a. Order Processing & Fulfillment

To process, fulfill, and ship your orders, process payments, verify authenticity, and communicate with you about your purchase, including confirmations and delivery notifications.

b. Customer Service & Support

To respond to your inquiries, schedule appointments, manage repairs and warranty claims, and provide a personalized client experience.

c. Marketing Communications

If you have opted in, we may send you email, SMS, or push notifications about new collections, private events, and promotional offers. See Sections 4 and 5 for details on our SMS and email marketing practices.

d. Personalization & Recommendations

To tailor the products, collections, and content we present to you based on your browsing and purchase history and stated preferences.

e. Loyalty / Rewards Program Management

To administer any client loyalty or rewards program you join, track points and benefits, and communicate program updates.

f. Analytics & Business Improvement

To analyze site traffic and shopping behavior in aggregate, improve our website and services, and inform merchandising and inventory decisions.

g. Fraud Prevention & Security

To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal or prohibited activity, and to protect the rights, property, and safety of Diasparx, our clients, and the public.

4. SMS & Text Message Marketing

By providing your mobile phone number and opting in to receive text messages from Diasparx, you consent to receive recurring marketing and promotional SMS messages, including notifications about new arrivals, private events, and special offers. Consent to receive SMS messages is never a condition of any purchase.

Message frequency varies. Message and data rates may apply. To opt out at any time, reply STOP to any message you receive from us, or contact us at [Contact Email]. For assistance, reply HELP or contact our client services team.

Our SMS marketing program is administered in accordance with the Telephone Consumer Protection Act (TCPA) and applicable carrier guidelines. We do not sell or share your mobile number with unaffiliated third parties for their own marketing purposes.

5. Email Marketing

If you have opted in to receive our email newsletter, we may send you periodic emails announcing new collections, private viewings, and promotional offers. If you have not opted in, you will not receive marketing emails from us.

Every marketing email we send includes a clear and conspicuous unsubscribe link. You may also update your email preferences at any time in the "My Account" section of our website. Please note that due to production schedules, you may still receive messages that were already in production at the time of your request.

Our email marketing practices comply with the CAN-SPAM Act, including honoring opt-out requests promptly, using accurate sender information, and never using deceptive subject lines.

6. Cookies & Tracking Technologies

Like most websites, we use cookies and similar tracking technologies to enhance your experience and gather information about visitors to our site. Cookies are small files transferred to your device through your browser that allow our systems to recognize your browser and remember certain information.

• Essential cookies - required for core functions such as your shopping cart and account security.
• Performance and analytics cookies - help us understand aggregate site traffic and behavior.
• Functional cookies - remember your preferences, such as saved region or currency.
• Advertising and pixel cookies - support third-party retargeting and social media pixels, including on platforms such as Meta and Google.

We may contract with third-party service providers and analytics partners to help us better understand our site visitors. These providers are not permitted to use information collected on our behalf for any purpose other than to help us conduct and improve our business.

You can set your browser to warn you before accepting cookies, or to refuse cookies altogether. Refer to your browser's help menu for instructions. If you disable cookies, some features of our website, including the shopping cart and personalized recommendations, may not function properly; you may always contact our client services team to place an order by telephone.

7. Third-Party Sharing & Service Providers

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties without providing you advance notice, except as described in this policy. This does not include trusted affiliates or service providers who assist us in operating our website, fulfilling orders, processing payments, delivering shipments, or providing marketing and analytics services, provided those parties agree to keep your information confidential and use it only for the purposes for which we disclose it.

• Payment processors and financial institutions
• Shipping, insurance, and logistics carriers
• Marketing, email, and SMS communications platforms
• Website hosting and analytics providers
• Professional advisors, including legal and accounting firms
• Law enforcement or regulators, where required by law

We may also disclose your information when we believe in good faith that disclosure is necessary to comply with the law, enforce our site policies, or protect the rights, property, or safety of Diasparx, our clients, or others. Non-personally identifiable, aggregated visitor information may be shared with other parties for marketing, advertising, or other purposes.

Third-Party Links

Our website may contain links to third-party websites. These linked sites maintain their own independent privacy policies, and we have no responsibility or liability for their content or practices. We encourage you to review their privacy policies and welcome feedback about any linked site, including reports of a broken link.

8. Data Retention & Deletion

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including servicing your purchases, complying with legal, tax, and accounting obligations, and resolving disputes.

To update your marketing preferences, visit the "My Account" section of our site. To request deletion of your online account information, sign in to "My Account" and remove your saved shipping addresses, billing addresses, and payment information, or contact us using the details in Section 15. Please note that we may retain certain records of an individual transaction as required by law, or for legitimate recordkeeping purposes, even after an account is closed.

9. Data Security Measures

We implement a variety of administrative, technical, and physical security measures to maintain the safety of your personal information. Your personal information is kept behind secured networks and is accessible only to a limited number of personnel who have special access rights and who are required to keep the information confidential.

When you place an order or access your personal information, we use a secure server. All sensitive and payment information you supply is transmitted via Secure Socket Layer (SSL) or equivalent encryption technology and stored in encrypted form. While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request a portable copy of certain personal information
• Object to or restrict certain processing of your information

To exercise any of these rights, contact us using the details in Section 15, or manage your preferences directly through the "My Account" section of our website. We will respond to verified requests within the time period required by applicable law.

11. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), grants you additional rights regarding your personal information, including the right to know what personal information we have collected, used, and disclosed (we do not sell personal information as defined by the CCPA); the right to request deletion of your personal information, subject to certain exceptions; the right to correct inaccurate personal information; the right to opt out of the sale or sharing of personal information; the right to limit the use of sensitive personal information; and the right to non-discrimination for exercising your privacy rights.

To submit a request, contact us at [Contact Email] or [Contact Phone]. We will verify your request using information you have already provided to us and may ask for additional information to confirm your identity.

12. Children's Privacy

Our website and services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13, in accordance with the Children's Online Privacy Protection Act (COPPA). If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us using the details in Section 15.

13. International Data Transfers

Diasparx is based in the United States, and information we collect is processed and stored primarily in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers maintain facilities, whose data protection laws may differ from those of your home jurisdiction. Where required by applicable law, we implement appropriate safeguards for such transfers.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post any changes on this page and update the "Last Updated" date above. Material changes will apply only to information collected after the effective date of the change. We encourage you to review this policy periodically.

This policy was last updated on [Effective Date].

15. Contact Information & Data Protection Officer

We welcome your questions, comments, and concerns about this Privacy Policy or our privacy practices. Please also visit our Terms and Conditions for the terms, disclaimers, and limitations of liability governing use of our website.

This online Privacy Policy applies only to information collected through our website and boutique point-of-sale systems, and not to information collected offline through other means. By using our website or services, you consent to the collection and use of your information as described in this Privacy Policy.